In development. The Maxwell app isn’t available yet and previews use fictional data.

Helping advice firms reach more people.

Why we built Maxwell.AI Workspace

Advisers spend less of their time advising than they’d like.

Much of an adviser’s day goes on process rather than conversation. Better tools can give advisers that time back, and room to take on more clients.

of advisers would serve more clients if simpler processes freed up their time.intelliflo Advice Efficiency Survey 2026, 209 advice professionals.

Where an adviser’s day goes

  • 18% Compliance and admin
  • 20% Preparing reports and plans

Fidelity, IFA DNA 2025.

Why we built Maxwell for Clients

Too many people fall below the minimum.

Full financial advice often doesn’t pay for smaller portfolios, so many advice firms set a minimum. People below it are left to work things out alone.

23m

UK consumers underserved by current support.FCA estimate, PS25/22.

75%

of advisers won’t take on new clients with less than £50,000.Schroders UK Financial Adviser Pulse Survey 2023.

How Maxwell works

Two products, built with independent advisers, not instead of them.

  1. Maxwell.AI Workspace

    Drafts file notes, inbox tasks and advice packs for the firm. Nothing reaches a client until the adviser approves it.

  2. Maxwell for Clients

    Firms offer the app to people below their minimum, so they can organise their money and build confidence.

Who we are

The team.

Gregor Maxwell

Founder and CEO

Gregor Maxwell

ACA · ACIBS

Gregor has over a decade of experience in UK wealth management and banking, across strategy, product and risk. He previously worked at Hampden & Co., J.M. Finn and RBC Brewin Dolphin, where he led the strategy and technology transformation of a direct-to-consumer investment service.

He started Maxwell & Partners during his Executive MBA at the University of Oxford.

Education
Executive MBA, University of Oxford (Class of 2027)
BAcc (Hons) Accounting and Business Law, University of Stirling
Qualifications
ACA, Associate Chartered Accountant, ICAEW
ACIBS, Associate Chartered Banker, Chartered Banker Institute
Chloe Fairhurst

Chief Technology Officer (fractional)

Chloe Fairhurst

Full-stack · AI governance · Cybersecurity

Chloe has more than three and a half years’ experience building software and AI for startups, SMEs and universities. Chloe architected the AI document-extraction pipeline that feeds Equine Match’s dataset of 4 million pedigrees and its proprietary predictive models.

Chloe won a place on Oxford University Innovation’s entrepreneurship programme and raised investment. At Maxwell & Partners, Chloe leads the technology behind Maxwell for Clients and Maxwell.AI Workspace.

Education
MEarthSci, University of Oxford
Training
Cybersecurity
AI governance

Interested in working with us?

We’re building the team as Maxwell moves towards launch, including compliance and B2B sales. Tell us about yourself through the contact form and we’ll reply personally.

Get in touch

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